Formway Trading and Services: Driving Technology ROI through Efficient After Sales Services

Food manufacturers invest in high-quality technologies and equipment to drive their operations. However, they struggle to see the ROI on them due to unplanned downtime, and more importantly, lack of adequate support. The reason: most of the machines are imported, and as a result, the responsibility of maintenance often rests on the specialized technicians coming from abroad. Philippines-based Formway Trading and Services is turning the corners for the food manufacturers by providing superior aftermarket support to its clients. “We excel as a trusted supplier and a business partner for our clients, providing them state-of-the-art equipment, and backing them up with honest and open communication to solve their problems quickly,” says Cirene Peneyra, Sales and Operations Director at Formway. “With such a well-rounded strategy, the young and small team of Formway has created a niche for itself in the industry dominated by large, multinational and established companies.”

Formway brings technology accuracy, quality, and consistency to the market. With a clientele ranging from shops to industry giants, the company has steadily built its reputation by introducing technological innovations and improving its services continuously. Its portfolio of equipment includes inspection systems, equipment for cutting, processing, and stuffing as well as equipment for preparation and packing. “In collaboration with the partner brands, we provide our clients with products that deliver higher efficiency and better output at lower operational cost,” says Peneyra.

Take the case of one of its clients, a company supplying fish and seafood to hotels. The client’s customers, hotels, in particular, complained of finding hooks in the fishes. To tackle this issue, the client invested in a metal detection system that failed to operate after a year. Formway responded to this problem by providing Loma metal detector built to perform even under a harsh environment. The detector was able to find the hooks hidden in the fishes flawlessly. This enabled the client to ensure safer delivery and win back clients’ confidence. In another instance, a hotdog and sausage vendor sought Formway’s help in reducing operational costs and achieving higher capacity. The company delivered Handtmann fully automatic sausage/hotdog solution that resulted in higher output and consistent quality. Furthermore, it also cut down the operational cost as the machine had a longer turnover of wearable parts and low water utility usage.

Formway’s success can be attributed to a variety of aspects. The company’s workforce, from the senior executives to front office and back office personnel, has in-depth knowledge of the market and the products. The team works behind the scenes to ensure all of the clients’ demands are met holistically. Besides, the company thrives on a strong partner network and local insights. Formway continues to improve the local stock levels of wearable and critical parts for installed machines. It also aims to build on the capabilities of its team where all the players are experts in operating Formway products. The company’s team consists of many technical service personnel dedicated to providing timely service to the customers.

Having made significant progress in the meat and foodservice commissary industries, Formway looks to expanding its portfolio of products and services across industry clusters. The company is working on providing more information to the clients and visitors through live social media accounts. Aiming to deliver greater value to clients, Formway continues to improve itself and work closely with its partners.