PAR Technology Corporation (NYSE: PAR): Advanced Solution for Maximum Customer Engagement
Savneet Singh, President & CEO No matter how excellent a service a restaurant offers to the visitors, even the smallest mistake could spoil the customer experience, hampering business performance. In today's digital world, restaurant owners need to integrate pioneering technologies to eliminate friction in service delivery. The modern technologies capture customer data, including their behavior, which is imperative to drive service quality. Amid the growing demand for superior customer experience, restaurants are breaking out of the conventional models to go an extra mile in delivering high-quality services. PAR Technology Corporation (NYSE:PAR) is transforming the traditional food and beverages industry via its POS hardware platforms and enterprise cloud-based applications for better content management and business intelligence. The company's offerings encompass online ordering apps, kiosks, and offline POS, among others.
With rich experience in the restaurant segment and a deep understanding of how to support corporate and franchise operators reliably, PAR has been able to implement over 100,000 POS systems across 110 countries. PAR's fully customizable POS terminal, EverServ 8000, allows restaurants to adapt to the ever-changing trends. EverServ 8000 has been carefully designed to offer limitless options to the clients while empowering them to configure the performance settings. The cashier using EverServ 8000 can easily reduce the customer wait times and increase the number of orders per day.
PAR is also a leader in the POS market. It offers Brink POS that easily supersedes many platforms out there in the market.
With rich experience in the restaurant segment and a deep understanding of how to support corporate and franchise operators reliably, PAR has been able to implement over 100,000 POS systems across 110 countries
Compounded with EverServ 8000, the cloud-based Brink POS encompasses a bevy of features, including kitchen video system, mobile online ordering, guest surveys, and an enterprise reporting tool. Brink POS is a preferred all-in-one restaurant POS solution built for the enterprise. Moreover, independent restaurant owners can avail this POS as a SaaS-based service offering. Nimble and flexible, Brink POS has an open web API design that allows integration with any third party. So intuitive and user-friendly is the platform that an operator can be up and running within a few hours of undergoing the training. Driven by a cloud-based architecture, Brink POS enables operators, owners, and franchisees with greater control. Having all the performance data available in one place, the stakeholders can easily run analytics on them to generate insights quickly. Brink POS gives the management team the control to view multiple restaurants on a single screen while the personalization feature makes it the most preferred POS solution.
One of its prominent enterprise clients had grown from a single restaurant to several hundred locations organically over a span of three decades. However, with outdated technology and legacy systems, the client was struggling to incorporate online ordering, mobile ordering, and a back-end system to manage all the operations. After performing due diligence and examining the situation, PAR implemented Brink POS before integrating it into other restaurants in the chain. The results were significant as the client achieved increased sales, thanks to the conversational ordering, streamlined order process, and refined screens built into Brink POS, which successfully pulled the client out of the legacy environment. Impressed by the massive improvement in performance, the owner extended the solution further to its sister brand as well.
In the event of any issue, whether hardware or software failure, PAR's clients can contact its Help Desk support team to have the issue resolved immediately. With such comprehensive capabilities, PAR is looking to expand to new geographies and markets.
PAR Technology Corporation (NYSE: PAR) News
AR Technology Announces New API Integration With Mobiry and Brink POS® Software
PAR Technology Announces New PixelPoint® POS Software Integration With Cloud Property Management System Provider, Guestline
NEW HARTFORD, N.Y.: ParTech, Inc. (PAR), a leading global provider of point-of-sale (POS) solutions to the restaurant and retail industries, announced the integration of PixelPoint POS software to the next generation Guestline cloud Property Management System (PMS). ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR).
“We are delighted to welcome PixelPoint to the extended Guestline family. Introducing PixelPoint’s enhanced interface brings a sophisticated POS software solution to hotel clients for improved management of food & beverage operations. Through the integration to Guestline’s PMS, hoteliers can seamlessly access PixelPoint data across their single or multi-site properties,” said Andrew Williams, Product Strategy Director, at Guestline. “With a smooth, unified integration and fully automated system, hotels can be more efficient, which in turn, has a positive impact on the overall guest journey. PixelPoint/Guestline integration provides many advantages, including room billing and automated reporting plus kiosk self-ordering, integrated table reservations, and online ordering, we look forward to its roll out and the further strengthening of our Guestline PMS offering.”
Available globally as a subscription or perpetual license, PAR PixelPoint POS software is deployed in over 12,000 locations and designed for use in all restaurant concepts, providing an open core-POS solution, with over 200 integrations worldwide.
“The integration with Guestline’s next generation cloud PMS highlights the flexible, easy-to-use functionality of PAR PixelPoint POS Software for all restaurant applications, regardless of the concept or geography,” said Lee Crook, Senior Director, POS Product Management. “We are excited to expand our partnership with Guestline to support hoteliers around the globe.”
“We are delighted to welcome PixelPoint to the extended Guestline family. Introducing PixelPoint’s enhanced interface brings a sophisticated POS software solution to hotel clients for improved management of food & beverage operations. Through the integration to Guestline’s PMS, hoteliers can seamlessly access PixelPoint data across their single or multi-site properties,” said Andrew Williams, Product Strategy Director, at Guestline. “With a smooth, unified integration and fully automated system, hotels can be more efficient, which in turn, has a positive impact on the overall guest journey. PixelPoint/Guestline integration provides many advantages, including room billing and automated reporting plus kiosk self-ordering, integrated table reservations, and online ordering, we look forward to its roll out and the further strengthening of our Guestline PMS offering.”
Available globally as a subscription or perpetual license, PAR PixelPoint POS software is deployed in over 12,000 locations and designed for use in all restaurant concepts, providing an open core-POS solution, with over 200 integrations worldwide.
“The integration with Guestline’s next generation cloud PMS highlights the flexible, easy-to-use functionality of PAR PixelPoint POS Software for all restaurant applications, regardless of the concept or geography,” said Lee Crook, Senior Director, POS Product Management. “We are excited to expand our partnership with Guestline to support hoteliers around the globe.”
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Mobiry affordably brings a level of AI personalization and recommendations traditionally reserved for e-commerce giants to the QSR and fast casual industry. Mobiry delivers specifically tailored incentives and loyalty rewards to customers based on unique buying habits and preferences. Integrating across POS, social, mobile and ad networks, Mobiry quickly cultivates and retains customer loyalty by delivering incentives/rewards to customers for those items customers most want to buy at the time that are most likely to complete a transaction, while simultaneously building a comprehensive user profile of each individual customers preferences.
“Mobiry is eager to bring its proven AI data analysis and recommendation solution to QSR and fast casual providers as a partner with Brink POS software, an established and trusted leader in the POS industry,” said Cameron Morris, CEO, Mobiry.
“We are pleased to add Mobiry to the large and growing Brink integration ecosystem,” said Stephen Lee, Manager, Strategic Partnerships, ParTech, Inc. “Mobiry will allow Brink users to better understand their customers and offer the incentives and products they desire the most, creating a loyal customer following. We are excited to be working with the Mobiry team and know this will be a solid addition to our impressive list of integration partners.”